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That's my word

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What was the first word y’ever said...
What was the first word you wrote in a rhyme...
Well we’ve something new for y’all.
That’s a new design:
That’s my word.

Chorus:

          You think your brains
          Can eat dirt
          But you know
          That is beserk
          That’s my word (2×)
          
          When you decide
          Where and how
          Well I think the time is now
          Time is now... the time is now

Verse one:
Okay...
The class is in session
From the first word pronounced,
From where it begins.
Or where it starts...
Maybe from the streets
But the skills that you got
Is what we do need.
Again and again...
Like when you call a friend
Names or at his name
Like what will it end.
A rhyme that bites?
Or a rhyme that you like.
But the main source is power
That we all will like.

Chorus

Verse two:
Soooow...
I think it is clear
When you talk like
the bad reports from yester year
then realise...
That what you see in my eyes
Is the reflection of your words
And that is the price.
Is that enough?
What we do pay...
Life or death
That is given
From the rhymes that we say.

“That’s my word” by Tony Scott 2008 for Rapucation”
Who
Who are performing in this clip?

 

 

  The students in the class are from the Pieter Nieuwland College and the Cygnus Gymnasium. The actor's name is Nawid and the actress is Sterre. Johan 't Hart plays the teacher.

.
What

1. What is shown in this video?
2. What goal does this video emphasize?
3. What is the consequence of common behaviour without cursing?

1. A boy, Nawid, arrives late for class.
He walks into the classroom while the class is already in session.
Someone else in the room throws a blackboard cleaner towards the teacher.
Nawid is wrongly accused for this and he is in doubt how to react. On the left side, next to him, sits his alter ego. (the rebel Nawid) And on the right side next to him sits his wise alter ego.. This last one, the wise one, solves the problem by wiping the dust of the teacher’s jacket. The teacher settles for peace with Nawid and the girl who caught Nawid’s eye is   very happy with this development.

2. The goal that is emphasized in this video  is that everyone has got keep themselves in check.  (alter ego wise or rebel) The lyrics in the video are about the words we use and how we use our words. Everyone is being influenced not to curse anymore. The images in the video are about behaviour.    Common behaviour in this video shows respect from the girl and the teacher as its reward.
3. The effect of this video is that the atmosphere has seemingly been changed at Peter Newland College during the music lessons. A student reacts.. ,, Because there is no rebel behaviour or cursing during the music lessons, I feel free as I feel and can develop myself better”.
How

How is it possible the actor is shown double or even three times in one scene?

The blue screen technique is used for this effect. 
Where

Where did we shoot the video?

The video shooting was at Pieter Nieuwland College Amsterdam. The pianos on the background show that this is the class of music.
Why

Why did we make this video?

The initiative of ‘Rapucation’ for making this video started with the mp3 ‘Word gekurt’ in which music and Rap are combined. Through this rap the students are inspired not to curse during the lessons. The students are aware how they use their language during class and also while creating and performing their music and words. The use of language is very present among the population. In reaction of the track ‘Word gekurt’, an article written by Johan ‘Rapucation’ ‘t Hart  was published in the Dutch Daily newspaper ‘Trouw’ In reaction of this article, Dutch NCRV-television broadcasting made an item in their program ‘The third Testament’. The situation during class was filmed and interviewed. Both, the article in ‘Trouw’ and the item of the NCRV  television broadcasting in ‘The third Testament’ showed the social relevance of Rapucation. With this the first condition was decided to create videos combined with music and words:
“NO CURSING”
When

When was the video released?

The video was released December 20th 2007.